There was a time when experts recommended the use of written content when trying to increase the page rank of a website. For a while, this idea has worked but times have changed. Today, your business may already be in need of video production. If you own a business, including this in your marketing strategy makes a lot of sense for the following reasons:
- Video consumption is increasing.
You may have heard how some videos have gone viral through portals like YouTube and Facebook. It’s because people nowadays prefer to consume content differently. While they may have had the time to spend reading online during the earlier days of the Internet, that is no longer the case. Many people want to consume content through media because it’s easier for them to take in the information at a lesser time, which is more convenient since they often have a lot of other more important things to do with their valuable time. This alone should already be reason enough for businesses to make use of business video production services.
How to use this? Videos can be placed in your website. These can go in your blog posts so that visitors will have something interesting to watch or keep them entertained while visiting your website.
- Google likes videos.
As mentioned earlier, some videos have gone viral because of YouTube. It so happens that YouTube is a subsidiary of Google, the most popular search engine to date. That is why the search engine gives it special preference when it comes to rankings. When you have a business video on YouTube, there is a great chance that Google will be able to index this, which could give you better edge. Did you know that you can actually put links to these videos that point out to your official website?
- Sharing is very easy.
Videos are very easy to share with other people. When you upload video production on YouTube or Vimeo, you can just copy the link of the video and then use this on your website or even post them on social media site like Facebook or Twitter. This means that you can reach people in different ways.
Professional Video Production
After knowing the benefits of a corporate video, you may be wondering what how to get started on this. The first thing you’d want to do is look for reliable corporate videographers. They offer video services to small and large businesses who are trying to make use of videos for their marketing efforts.